Optional Courses and Trainings from Employers
| Optional Courses and Trainings from Employers | |||
| Unilever, «Strategic Marketing» | |||
| 16 academic hours Language: English Core Modules: • Strategic marketing and its role in organization• Strategic marketing planning process in FMCG company • Strategy development and execution • Portfolio Profitability assessment • Key elements of brand positioning • Role of sustainable living strategies in companies/brands success • New product launch • Communication and advertising evaluation and optimization analysis | |||
| MARS – How to sell an idea | |||
| 16 academic hours Language: Russian Core Modules: • Client needs oriented sales • Effective sales model and “As is” situation • Big Idea • How it works • Main benefits and closing • How to sell an idea • Working with objections • Final test | |||
Deloitte – The Theory and Practice of Tax, Accounting and Audit
On completion of this course in 2014, students received Deloitte certificates, had an advantage in the application procedure to the company, and the three best attendees received internship offers immediately. McKinsey – Introducing Consulting Language: English Core Modules:• Introduction to Consulting • Problem solving — McKinsey method • Industry overview: Oil & Gas • Industry overview: Metal & Gas • Segment overview: New formats of Retail • Segment overview: Innovative Banking • Leadership and motivation • Teamwork, influencing techniques | |||
| Unilever – Finance in FMCG company | |||
| 16 academic hours
Language: Russian Core Modules: • Strategy development and execution • Finance in FMCG company • International financial management • Due diligence: key to successful merger/ acquisition • Launch of new product. Role of finance • Portfolio Profitability assessment • Optimizing promotional sell-out • Seasonality & its implications for the business | |||
| Roskosmos, Management and business economics in high-tech engineering | |||
| 32 academic hours
Language: Russian Core Modules:• Business optimization • Commercialization • Strategic planning and risk management • Project management | |||
