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Regular version of the site

Optional Courses

Optional Courses
Unilever, «Strategic Marketing»
16 academic hours

Language: English

Core Modules:

• Strategic marketing and its role in organization
• Strategic marketing planning process in FMCG company
• Strategy development and execution
• Portfolio Profitability assessment
• Key elements of brand positioning
• Role of sustainable living strategies in companies/brands success
• New product launch
• Communication and advertising evaluation and optimization analysis
MARS – How to sell an idea
16 academic hours
Language: Russian

Core Modules: 
• Client needs oriented sales
• Effective sales model and “As is” situation
• Big Idea
• How it works
• Main benefits and closing
• How to sell an idea
• Working with objections
• Final test
Deloitte – The Theory and Practice of Tax, Accounting and Audit
32 academic hours
Language: Russian, English

Core Modules:
• Basics of the Russian Accounting System
• IFRS Transformation Principles
• IFRS Consolidation Principles
• Basics of Audit
• Testing of Control Mechanisms as part of the Audit Procedure

On completion of this course in 2014, students received Deloitte certificates, had an advantage in the application procedure to the company, and the three best attendees received internship offers immediately.

McKinsey – Introducing Consulting

16 academic hours

Language: English

Core Modules:
• Introduction to Consulting
• Problem solving — McKinsey method
• Industry overview: Oil & Gas
• Industry overview: Metal & Gas
• Segment overview: New formats of Retail
• Segment overview: Innovative Banking
• Leadership and motivation
• Teamwork, influencing techniques
Unilever – Finance in FMCG company
16 academic hours

Language: Russian

Core Modules:
• Strategy development and execution
• Finance in FMCG company
• International financial management
• Due diligence: key to successful merger/ acquisition
• Launch of new product. Role of finance
• Portfolio Profitability assessment
• Optimizing promotional sell-out
• Seasonality & its implications for the business
Roskosmos, Management and business economics in high-tech engineering
32 academic hours

Language: Russian

Core Modules:
• Business optimization
• Commercialization
• Strategic planning and risk management
• Project management